How to integrate Facebook Pixel within your course platform?

Created by Ayush Sharma, Modified on Mon, 21 Apr at 4:16 PM by Ayush Sharma

The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.

Integrating your Facebook Pixel Code with your Graphy Course Platform would help you to track certain events on Facebook when they get triggered on your course platform.

Graphy allows the following types of events currently on its platform-

Events	Trigger
Add To Cart	When a user adds the course to the cart.
Start Trial	When a user starts the trial period.
Add Payment Info	When a user clicks on the add payment button.
Purchase	When the checkout is completed.
Initiate Checkout	When a user initiates to the checkout page.
Add To Wishlist	When a user adds the course to the wishlist.
View Content	When a user views your course content.

Steps to Integrate Facebook Pixel-

1. To begin with the integration, first you should fetch the facebook pixel ID. To do so, log in to your facebook account.

2. From the left panel, click on See more and go to Ads Manager.

3. Now, go to All tools and click on Events Manager. The events manager overview will open up.

4. Go to the pixel that you've created and copy the ID.

5. Now, go to your Graphy platform and click on Third-party integrations.

6. Scroll down to find Facebook and paste the Pixel ID copied before.

7. After pasting the Facebook Pixel, click on the Save button.