How to integrate Google Tag Manager with your Graphy course platform?

Created by Ayush Sharma, Modified on Fri, 25 Apr at 6:17 PM by Ayush Sharma

Google Tag Manager is a tool that helps you manage tags on your website without changing the actual code. It makes tracking user behaviour and site performance easier and gathering useful data to improve your site and marketing efforts.


Steps to set up Google Tag Manager-

You'll first need a Google Tag Manager account to integrate Google Tag Manager into your platform.

  1. Go to https://marketingplatform.google.com/about/tag-manager/ 
  2. Click on ‘Start for Free’
  3. Click on 'Create Account'. In the ‘Account Setup’ section-
    • Enter an account name. 
    • Select the country in which you operate.

4. In the ‘Container Setup’-

  1. Enter your Graphy website URL in the container name.
  2. Select ‘Web’ in the Target Platform.

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5. Click on the ‘Create’ button.


6. Agree to the Terms and Conditions. 


7. Click ‘Yes’ on the top right to proceed.


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8. Close this popup by clicking on the ‘x’ button in the top right.


9. Copy the GTM tag ID from the top-right area of your dashboard.


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Now, let’s move on to the next step and see how you can integrate 'Google Tag Manager' to your Graphy platform.


1. Login to your Graphy Dashboard and navigate to integrations from the left navbar and click on third-party integrations.



2. Scroll down to locate 'Google Tag Manager' and paste the GTM ID copied before.




3. Click on Save to save the changes.

 

Now you can track the following events-


Events
Trigger
View item
When a learner views any course.
Add to cart 
When a user adds the course to the cart.
Begin checkout
When a user initiates to the checkout page.
Add payment info
When a user clicks on the add payment button.
Purchase 
When the checkout is completed.
Remove from cart
When a user removes a course from the cart.



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